Ever wonder why women go to the ladies room with a friend? Notice that we do the same with shopping? The social aspect of both is lost on men. Even feared by men. So what drives women to make shopping 'something to do' together'? The lunch beforehand? The drinks afterwards?
I think this social aspect of shopping represents the 'fun' that my sister likes, and I confess that I seem to remember back in the day when I could shop for clothes, I enjoyed browsing for items with a friend who could give advice or buy me a drink after not finding those Chanel shoes in my size. Is this simply an adult play date for women? Or retail group therapy?
In doing a bit of research on this issue to see whether anyone else had thoughts on it, I stumbled across an entire phenomenon that I didn't know existed - actually called 'social shopping.' Not a network of friends who get together to shop, but a social network devoted to e-shopping. That's right ladies, your very own network of virtual friends who help you with your online shopping by sending you email advice and recommendations! Even if it's not exactly Second Life, I'm a bit suspect of the whole concept and wonder what online stores join or create these networks to drive business their way.
And it's not really as fun as going out shopping with the girls, now is it? Who'd buy the drinks?
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